Adobe – Erin Burrell

To attract new users and shift perceptions, we’ll create content that highlights the benefits of Photoshop & Express through practical, use-case-driven tutorials and design basics. This will help savvy communicators see that Adobe’s applications aren't too hard to use.

Our focus will be on showcasing eye-catching, creative content that stands out on social feeds, reminding users that Photoshop & Express is a blank canvas offering full creative control. The goal is to inspire users to open the app and start creating.

Additionally, we'll tap into cultural moments and relatable creator experiences, positioning Photoshop & Express within trending conversations to boost relevance and algorithmic momentum.

To attract new users and shift perceptions, we’ll create content that highlights the benefits of Photoshop & Express through practical, use-case-driven tutorials and design basics. This will help savvy communicators see that Adobe’s applications aren't too hard to use.

Our focus will be on showcasing eye-catching, creative content that stands out on social feeds, reminding users that Photoshop & Express is a blank canvas offering full creative control. The goal is to inspire users to open the app and start creating.

Additionally, we'll tap into cultural moments and relatable creator experiences, positioning Photoshop & Express within trending conversations to boost relevance and algorithmic momentum.

Chief Design Officer: Adhemas Batista
Design Director: Erin Burrell
Associate Design Director: Daniel Gold
Senior Designer: Vanissa Wong
Junior Designer: Carol Lee Diallo
Associate Creative Director: Katie Stone
Copywriter: Chloe Puertas
Copywriter: Leo Cvitanovich
Maker: Luke Gresback
Maker: Rishabh Trivedi

VP, Account Director: Pamela Lloyd
Account Supervisor: Margaretta Iselin
Associate Producer: Corey Lighter
Producer: Mel Isaza Case
Associate Director Strategy: Nico Rud