Think of our Global Visual Identity System as a flexible toolkit of Taco Bell “ingredients” that teams can pick and pull from to mix things up without being limited to using every element of our brand. This way, we can cook up designs better suited to the specific needs of any given project. We still have the flexibility to be creative and give each project the right amount of Taco Bell flavor, without straying from our core values or visual aesthetic.

    Think of our Global Visual Identity System as a flexible toolkit of Taco Bell “ingredients” that teams can pick and pull from to mix things up without being limited to using every element of our brand. This way, we can cook up designs better suited to the specific needs of any given project. We still have the flexibility to be creative and give each project the right amount of Taco Bell flavor, without straying from our core values or visual aesthetic.

    The Taco Bell brand toolkit has multiple visual elements that together form our Global Visual System, we call those elements “ingredients”.

The ingredients should be used as guidance to create new communication materials across the brand channels. Taking into consideration some of the ingredients listed, you should be able to build your “Taco” and maintain our brand cohesive visually.

The Taco Bell brand toolkit has multiple visual elements that together form our Global Visual System, we call those elements “ingredients”.

The ingredients should be used as guidance to create new communication materials across the brand channels. Taking into consideration some of the ingredients listed, you should be able to build your “Taco” and maintain our brand cohesive visually.

EVP, Head of Design: Adhemas Batista 
Design Director: Jean-lou Renoux
Associate Design Director: Erin Burrell
Senior Designer: Jeremy Gozzip
Designer: Ayla Kim

EVP, Head of Design: Adhemas Batista 
Design Director: Jean-lou Renoux
Associate Design Director: Erin Burrell
Senior Designer: Jeremy Gozzip
Designer: Ayla Kim