In a recent test-and-learn campaign for Walmart GoLocal, we targeted small to medium-sized business owners in Dallas and Tampa with the goal of acquiring 50 new sign-ups and over 50% increase in page views. This approach allowed us to gather valuable insights on how to best engage potential clients. Our marketing strategy focused on educating prospects about why Walmart GoLocal is the best delivery service choice, driving them to click-through (our primary KPI) with the goal of converting them into customers.
In a recent test-and-learn campaign for Walmart GoLocal, we targeted small to medium-sized business owners in Dallas and Tampa with the goal of acquiring 50 new sign-ups and over 50% increase in page views. This approach allowed us to gather valuable insights on how to best engage potential clients. Our marketing strategy focused on educating prospects about why Walmart GoLocal is the best delivery service choice, driving them to click-through (our primary KPI) with the goal of converting them into customers.
We developed four messaging variations, each highlighting a different key area: Capabilities/Coverage, Capacity, Cost, and Client Satisfaction. This allowed us to tailor our messages to address different business priorities and test which resonated most with our target audience. By analyzing the results on our website walmartgolocal.com, we gained critical insights into customer decision-making, helping to refine future campaigns and optimize engagement strategies for the website.
We developed four messaging variations, each highlighting a different key area: Capabilities/Coverage, Capacity, Cost, and Client Satisfaction. This allowed us to tailor our messages to address different business priorities and test which resonated most with our target audience. By analyzing the results on our website walmartgolocal.com, we gained critical insights into customer decision-making, helping to refine future campaigns and optimize engagement strategies for the website.
Design Director: Erin Burrell
Associate Design Director: Taryn Oshiro-Wachi
Senior Designer: Claudia Argueta
Design Director: Erin Burrell
Associate Design Director: Taryn Oshiro-Wachi
Senior Designer: Claudia Argueta
Performance Supervisor: Devon Griffin
Executive Producer: Megan Carroll
Senior Digital Producer: Gennifer Pflug
Performance Supervisor: Devon Griffin
Executive Producer: Megan Carroll
Senior Digital Producer: Gennifer Pflug