Hot Wheels already has a really strong and recognizable visual identity—so the goal here wasn’t to reinvent anything, but to build on what’s working and make it feel more alive in digital and social spaces. We explored ways to evolve the current design toolkit by leaning into some of the brand’s most iconic elements and turning them into more flexible assets that feel native to motion, storytelling, and fast-scroll environments.
The direct tie back to Walmart helps our customers feel legitimized in engaging with us and reminds them of our differentiated offering. We focused Walmart Business’s brand positioning on saving our customers money, time, and hassle so they can accomplish more with their business.
One of the biggest opportunities came from the Hot Wheels track itself. It’s instantly recognizable and taps into that creative, build-it-yourself imagination people associate with the brand. By using the track as a modular graphic device, we were able to create a system of shapes and forms that can bend, loop, and frame content in a way that feels dynamic without introducing anything unfamiliar. These track-inspired elements become the building blocks for layouts across social—helping guide attention, create energy, and keep everything visually tied back to the core brand.
Hot Wheels already has a really strong and recognizable visual identity—so the goal here wasn’t to reinvent anything, but to build on what’s working and make it feel more alive in digital and social spaces. We explored ways to evolve the current design toolkit by leaning into some of the brand’s most iconic elements and turning them into more flexible assets that feel native to motion, storytelling, and fast-scroll environments.
The direct tie back to Walmart helps our customers feel legitimized in engaging with us and reminds them of our differentiated offering. We focused Walmart Business’s brand positioning on saving our customers money, time, and hassle so they can accomplish more with their business.
One of the biggest opportunities came from the Hot Wheels track itself. It’s instantly recognizable and taps into that creative, build-it-yourself imagination people associate with the brand. By using the track as a modular graphic device, we were able to create a system of shapes and forms that can bend, loop, and frame content in a way that feels dynamic without introducing anything unfamiliar. These track-inspired elements become the building blocks for layouts across social—helping guide attention, create energy, and keep everything visually tied back to the core brand.
We also looked at expanding the current digital color palette to bring in a wider range of vibrant hues. This helps add more playfulness and flexibility across content while still maintaining strong brand recognition. With this updated palette, we’re also able to adapt partner brand colors when needed—so collaborations feel integrated into the Hot Wheels world without losing the integrity or instant recognizability of the brand.
We also looked at expanding the current digital color palette to bring in a wider range of vibrant hues. This helps add more playfulness and flexibility across content while still maintaining strong brand recognition. With this updated palette, we’re also able to adapt partner brand colors when needed—so collaborations feel integrated into the Hot Wheels world without losing the integrity or instant recognizability of the brand.
Design Director: Jean-Lou Renoux
EVP, Head of Design: Adhemas Batista
Associate Design Director: Erin Burrell
Senior Designer: Kenneth Kegley
Senior Designer: Taryn Oshiro-Wachi
Senior Designer: Ellada Davtyan
Designer: Liv Papageorge
Design Director: Jean-Lou Renoux
EVP, Head of Design: Adhemas Batista
Associate Design Director: Erin Burrell
Senior Designer: Kenneth Kegley
Senior Designer: Taryn Oshiro-Wachi
Senior Designer: Ellada Davtyan
Designer: Liv Papageorge
Associate Creative Director, Copywriter: Ryan Wolin
Associate Creative Director, Art Director: Justin Lesinski
Account Supervisor: KJ Hellis
SVP, Account Director: Taylor Reid
Producer: Yara Soueidan
VP, Executive Producer: Samantha Bonom
Producer: Corey Lightner
Associate Creative Director, Copywriter: Ryan Wolin
Associate Creative Director, Art Director: Justin Lesinski
Account Supervisor: KJ Hellis
SVP, Account Director: Taylor Reid
Producer: Yara Soueidan
VP, Executive Producer: Samantha Bonom
Producer: Corey Lightner