Camp by Walmart is an experience designed for the Internet. The free virtual camp, where celebrities are the counselors, is powered by the interactive video platform Eko, in which Walmart Inc. is an investor. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.
Leading the design team at Deutsch Los Angeles, we created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with the Steelhead Studios (Deutsch owned production company) motion graphics team. With the overall direction by Pete Favat, we were responsible for all the Visual Direction and worked hands-on to create concepts, character development, overall 3D look and development. We used Cinema4d with Arnold Renderer and Adobe Creative Cloud softwares to create shapes, scenarios, lighting and texturing.
Camp by Walmart is an experience designed for the Internet. The free virtual camp, where celebrities are the counselors, is powered by the interactive video platform Eko, in which Walmart Inc. is an investor. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.
Leading the design team at Deutsch Los Angeles, we created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with the Steelhead Studios (Deutsch owned production company) motion graphics team. With the overall direction by Pete Favat, we were responsible for all the Visual Direction and worked hands-on to create concepts, character development, overall 3D look and development. We used Cinema4d with Arnold Renderer and Adobe Creative Cloud softwares to create shapes, scenarios, lighting and texturing.
Creative Chairman: Pete Favat
EVP, Head of Design: Adhemas Batista
Associate Creative Director, Copywriter: Ryan Wolin
Associate Creative Director, Art Director: Justin Lesinski
EVP, Head of Production: Diego De la Maza
Senior Integrated Producer: Samantha Bonom
Associate Music Director: Chase Butters
Music Supervisor: Dez Davis
EVP, Group Account Director Chris Carter
Account Supervisor Katie Heinerikson
Account Coordinator Derek Longest
EVP, Head of Strategy: Kelsey Hodgkin
Strategy Director: Janet Shih
Social Strategist: Alan Hanson
Associate Design Director: Joo Woo
Designer: Taryn Ochiro
Director of Animation: Andrea Senise
Director of Post Production: Jennifer Mersis
Producer: Yole Barrera
Audio Engineer: Cayce Sylvester
Audio Producer: Monica Arnold
Lead Animator: Doug Bello
Creative Chairman: Pete Favat
EVP, Head of Design: Adhemas Batista
Associate Creative Director, Copywriter: Ryan Wolin
Associate Creative Director, Art Director: Justin Lesinski
EVP, Head of Production: Diego De la Maza
Senior Integrated Producer: Samantha Bonom
Associate Music Director: Chase Butters
Music Supervisor: Dez Davis
EVP, Group Account Director Chris Carter
Account Supervisor Katie Heinerikson
Account Coordinator Derek Longest
EVP, Head of Strategy: Kelsey Hodgkin
Strategy Director: Janet Shih
Social Strategist: Alan Hanson
Associate Design Director: Joo Woo
Designer: Taryn Ochiro
Director of Animation: Andrea Senise
Director of Post Production: Jennifer Mersis
Producer: Yole Barrera
Audio Engineer: Cayce Sylvester
Audio Producer: Monica Arnold
Lead Animator: Doug Bello
EVP, Head of Technology: Marc Gowland
Principal Engineer: Hassan Elzein
Quality Assurance Lead: Katie Conlon
EVP, Head of Experience: Ivan Perez-Armendariz
SVP, Director of Digital Production: Laura Tron
Creative Director, Platforms: Elizabeth Cordingley
Associate Creative Director: Shannon Gaboriau
UX Director: Brandon Mulloy
UX Designer: Angie Kang
Senior Producer, Digital: Lindsey Najdovski
Producer: Cassie Stethem
Design Director: Jean-Lou Renoux
SVP, Design Director: Talin Baharian
Associate Design Director: Erin Burrell
Senior Designer: Karen Pham
Designer: Jeremy Gozzip
Company: Mophonics
Executive Creative Director: Stephan Altman
Executive Producer: Colette Huemer
Head of Production: Shelley Altman
EVP, Head of Technology: Marc Gowland
Principal Engineer: Hassan Elzein
Quality Assurance Lead: Katie Conlon
EVP, Head of Experience: Ivan Perez-Armendariz
SVP, Director of Digital Production: Laura Tron
Creative Director, Platforms: Elizabeth Cordingley
Associate Creative Director: Shannon Gaboriau
UX Director: Brandon Mulloy
UX Designer: Angie Kang
Senior Producer, Digital: Lindsey Najdovski
Producer: Cassie Stethem
Design Director: Jean-Lou Renoux
SVP, Design Director: Talin Baharian
Associate Design Director: Erin Burrel
Senior Designer: Karen Pham
Designer: Jeremy Gozzip
Company: Mophonics
Executive Creative Director: Stephan Altman
Executive Producer: Colette Huemer
Head of Production: Shelley Altman