Dr Pepper – Holiday – Erin Burrell

Dr Pepper embraced the warmth of winter with a limited-edition holiday packaging campaign designed to capture the cozy and festive spirit of the season. The packaging featured rich, comforting tones inspired by holiday palette, paired with elegant gift boxes and festive gift wrap. This thoughtful design celebrated the brand’s favorite familiar flavors while evoking the sophisticated charm of a chic winter soirée, creating a visually striking and emotionally resonant experience.

By combining seasonal aesthetics with a luxurious, gift-inspired presentation, the campaign strengthened consumer connections and positioned Dr Pepper as a centerpiece of holiday celebrations. The effort resulted in a 12% increase in seasonal sales, positive consumer feedback highlighting the packaging’s festive appeal, and a 25% rise in social media engagement. This initiative not only boosted brand visibility but also set a new standard for holiday branding excellence.

Dr Pepper embraced the warmth of winter with a limited-edition holiday packaging campaign designed to capture the cozy and festive spirit of the season. The packaging featured rich, comforting tones inspired by holiday palette, paired with elegant gift boxes and festive gift wrap. This thoughtful design celebrated the brand’s favorite familiar flavors while evoking the sophisticated charm of a chic winter soirée, creating a visually striking and emotionally resonant experience.

By combining seasonal aesthetics with a luxurious, gift-inspired presentation, the campaign strengthened consumer connections and positioned Dr Pepper as a centerpiece of holiday celebrations. The effort resulted in a 12% increase in seasonal sales, positive consumer feedback highlighting the packaging’s festive appeal, and a 25% rise in social media engagement. This initiative not only boosted brand visibility but also set a new standard for holiday branding excellence.

Design Director: Erin Burrell
Senior Designer: Vanissa Wong
Junior Designer: Anna Jung
VP, Creative Director: Brynn Good
Art Director: Chrissy Doran

SVP, Creative Director: Andrew Kong
Account Director: Jenny SImler
Copywriter: Kate Power
Director, Connections Strategy: Jared Ohgren
Junior Social Strategist: Keely McMahon