Canada Dry embraced the richness of fall with a limited-edition packaging campaign designed to capture a cozy and inviting spirit. The packaging featured rich, comforting tones inspired by the vibrant and warm colors of the fall season and complemented by the sophisticated ambiance of a cocktail lounge. This thoughtful design celebrated the brand’s favorite familiar flavors while evoking the sophisticated charm of an upscale gathering, creating a visually striking experience.
By combining luxurious aesthetics with a gift-inspired presentation, the campaign strengthened consumer connections and positioned Canada Dry as a centerpiece of special celebrations.
Canada Dry embraced the richness of fall with a limited-edition packaging campaign designed to capture a cozy and inviting spirit. The packaging featured rich, comforting tones inspired by the vibrant and warm colors of the fall season and complemented by the sophisticated ambiance of a cocktail lounge. This thoughtful design celebrated the brand’s favorite familiar flavors while evoking the sophisticated charm of an upscale gathering, creating a visually striking experience.
The Canada Dry Fruit Splash Open Can Cocktail further enhanced this seasonal appeal, showcasing the brand’s versatility and creativity. This influencer-inspired cocktail was developed in collaboration with social media influencers, leveraging their creativity and reach to design a drink that resonated with a diverse audience. With its refreshing blend and vibrant presentation, it became a highlight of festive gatherings, offering a perfect balance of flavor and style.
By combining luxurious aesthetics with a gift-inspired presentation, the campaign strengthened consumer connections and positioned Canada Dry as a centerpiece of special celebrations.
Design Director: Erin Burrell
Junior Designer: Jamal Abdullahi
Junior Designer: Anna Jung
VP, Creative Director: Brynn Good
Art Director: Chrissy Doran
Design Director: Erin Burrell
Junior Designer: Jamal Abdullahi
Junior Designer: Anna Jung
VP, Creative Director: Brynn Good
Art Director: Chrissy Doran
SVP, Creative Director: Andrew Kong
Account Executive: Mehr Loomba
Account Director: Jenny Simler
Copywriter: Kate Power
Director, Connections Strategy: Jared Ohgren
Junior Social Strategist: Keely McMahon
SVP, Creative Director: Andrew Kong
Account Executive: Mehr Loomba
Account Director: Jenny Simler
Copywriter: Kate Power
Director, Connections Strategy: Jared Ohgren
Junior Social Strategist: Keely McMahon